designs. mockups. IDEAS.

Problem: 1 in 5 children in canada go to school with an empty stomach

Ask: distribute 1 million meals to underprivileged children in Canada.

Solution: De-stigmatize children’s experience of having to receive food from food banks by handing them exclusive food boxes, goodies, and merch - similar to “shoe drop” culture.

this positively reframes their experience into one that uplifts and celebrates them, and amplifies the idea that there is nothing to be ashamed of WHEN YOU ARE IN NEED.

Lena Soliman: Associate Creative Director

Tarnee Watts: Associate Creative Director

Tamia Whittaker: Junior Art Director

Ask: Feed 1 million meals to underprivileged children in Canada.

Solution: Partner with before and after school programs and provide a food truck to distribute meals.

Ask: Create innovations to connect with Gen Z

Solution: Create “dippable” containers filled with McFlurries, Sundaes, — any soft serve item on the McDonalds menu — AND MARKET THEM TO EAT WITH FRIES.

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Art Direction: Emails