![](https://images.squarespace-cdn.com/content/v1/609b00bc32ebdf4ed16009f1/abd49886-fd27-4fb1-9fd0-b8ce55eab5e7/McD_Pattern_SesameSeeds_1235_RGB.png)
designs. mockups. IDEAS.
Problem: 1 in 5 children in canada go to school with an empty stomach
Ask: distribute 1 million meals to underprivileged children in Canada.
Solution: De-stigmatize children’s experience of having to receive food from food banks by handing them exclusive food boxes, goodies, and merch - similar to “shoe drop” culture.
this positively reframes their experience into one that uplifts and celebrates them, and amplifies the idea that there is nothing to be ashamed of WHEN YOU ARE IN NEED.
Lena Soliman: Associate Creative Director
Tarnee Watts: Associate Creative Director
Tamia Whittaker: Junior Art Director
![McBOX_RAPTORS_HM.png](https://images.squarespace-cdn.com/content/v1/609b00bc32ebdf4ed16009f1/3e63f42c-cee5-4e0d-9c9d-be58f3078367/McBOX_RAPTORS_HM.png)
![SuperMarioBox_HM.png](https://images.squarespace-cdn.com/content/v1/609b00bc32ebdf4ed16009f1/2cb97912-2ae1-45f7-bc00-5849d5d871b9/SuperMarioBox_HM.png)
![WEEJKND_BOX_MCD_HM.png](https://images.squarespace-cdn.com/content/v1/609b00bc32ebdf4ed16009f1/2769c95e-aed6-4b82-9510-8bdd2ff545b3/WEEJKND_BOX_MCD_HM.png)
Ask: Feed 1 million meals to underprivileged children in Canada.
Solution: Partner with before and after school programs and provide a food truck to distribute meals.
![McDonTRUCK_final.png](https://images.squarespace-cdn.com/content/v1/609b00bc32ebdf4ed16009f1/d937cabe-27df-418d-aa96-fc466438649e/McDonTRUCK_final.png)
![McDonTRUCK_v2_final.png](https://images.squarespace-cdn.com/content/v1/609b00bc32ebdf4ed16009f1/8504d3a1-a6c9-4e45-b65f-6b4c25f5008a/McDonTRUCK_v2_final.png)