Content Creation
Macsgiving
Insight:
Thanksgiving is a holiday where we practise traditions that involve the same ol’ dry turkey, the same ol’ mashed potatoes, and the same ol’ vibes.
Idea:
Create the ultimate Thanksgiving Meal Hack with Kraft Dinner and StoveTop Stuffing.
Social Volume: ‘Macsgiving’ acquired over 10 million views over TikTok and Instagram, contributing to the highest performing content Kraft Dinner’s page has EVER seen.
Pink Dinner
Reactive Content to Nicki Minaj’s album release “Pink Friday 2” where brands were creating images of their products to live in “gag city” — a fan made universe for Nicki Minaj.
PAW PATROL
Instagram Static showcasing the Kraft Dinner and Paw Patrol collaboration.
Blue Monday
Reactive Content to the ‘bluest day of the year”
KD Nail ART
Instagram static post of Kraft Dinner inspired nails
The hungry and sleepy department
Reactive Content to Taylor Swift’s album release “The Tortured Poets Department”.
KD DM LOVE
Reactive Content to Valentine’s Day based on the trend of changing your Instagram DM theme to love when your crush says the right thing.
KD: gLUTEN FREE
+ pLANT BASED TEASER
Insight:
Kraft Dinner is iconic to Canadian’s however not everyone can enjoy it comfortably due to diet or allergies. KD created a inclusive portfolio, and the ask was to create hype for the new product.
Idea:
Create a cinematic trailer of the new KD products to have our audience guess whats coming.
Kraft dinner:
Home alone remake
Insight:
Home Alone has a scene where Kevin McAllister prays for his Kraft Mac and Cheese before eating. As a kid, being home alone can be scary. As an adult, it’s awesome.
Idea:
We will recreate this iconic scene with a Gen Z lookalike eating KD and chilling at home, giving a twist to our Home Alone homage.