REAL FRUIT SPLASH
Named by Tamia Whittaker-Almeida & Fara Fola-Alade
Ask: Conduct a creative exploration to generate a list of potential names for the new McCafe Cold Beverages.
How it started:
We tackled the ask as a duo by creating a jam board brainstorm of all the words that reminded us of summer.
The set up:
Let’s make a splash! Let’s cannonball into the pool, let’s run through the sprinklers, let’s grab every ounce of sunshine and drink it up.
Mcdonald’s McCafe has exactly what you need to splash into summer.
The client ended up loving…
THE REAL FRUIT SPLASH
SUMMER DRINK DAYS ARE BACK
Here are some concepts the client really loved for their yearly summer campaign, ‘Summer Drink Days.’
The Ask: Showcase all the ways you can step up your summer with ‘Summer Drink Days’ (SDD).
