MIO Streaming
ENERGY
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Brand challenge:
To engage the gaming community in an authentic way and make MiO the go-to hydrating energy choice for gamers.
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problem
Twitch streamers game for hours, often neglecting hydration.
This leads to reduced reaction time, low energy and disengaged audiences.
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Insight
Hydration in gaming is such a problem viewers often use the built-in !hydrate command on twitch to remind streamers to drink water.
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IDEA
MiO will energize Twitch streams by surprising gamers with an unexpected audience the moment they drink water.
We’ll engage fans mid-stream and reinforce that MiO is the brand that brings hydrating energy to gaming.
Client loved the idea increasing the proposed budget from 15k to 1Million.
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