5 Roses: All Purpose Flour
AD: Tamia Whittaker-A CW: Ben Hamr AAM: Shradha Chauhan
Flour is the glue that brings our favourite foods together. It’s often the most important ingredient in a dish, but can easily be taken for granted.
Treats aren’t as good when it doesn’t have flour.
This cupcake is definitely more trouble than its worth to eat without flour.
Salad in a bag. BLT is literally a BLT when flour cannot contribute to creating bread.
TVC: The Five Roses Flour-Free Food Truck
We show consumers exactly what their favourite comfort foods would look like without Flour. Once people realize it’s not what they wanted they will be given the REAL food with flour.
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The BLT
Customer: Hello! Can try out the BLT sandwich? .
5 Roses: Here’s your “flour-free” BLT!”
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The Donut
Customer: Hello! Can I try out the donut?
5 Roses: Here’s your “flour-free” donut!
Food tastes so much better with 5 Roses flour
After giving people the “flour-free” options, we will give them the real foods and tell them food tastes so much better with 5 Roses.