Joy + Glee: #TheUncensored
AD: Tamia Whittaker-A // CW: Poojitha Bangalore Girish
ask: Create an ad campaign for joy+GLEE
Solution: Get women to purchase JOY+GLEE products by telling them the choice to remove is yours, but if you decide to remove, we’re here.
We all grow hair everywhere, but the choice of removing it begins with Glee.
Creative direction: Peel the poster to reveal a Joy + Glee smooth finish, OR roll the paper back up to keep the uncensored hair. Your choice.
Hair removal products don’t show hair.
We want to tackle The stigma behind women’s hair by showcasing real people with real hair.
PR Packages
PR packages will be delivered to social media influencers. This package will include "The Ultimate Choice Kit" and #TheUncensored merch to allow them to advertise their message to their followers.
This will be used to motivate them to use the #TheUncensored and spread awareness while motivating others to participate in the trend of "exposing" the fact women have hair too.
Tik Tok Trend: #The Uncensored
Wait until men find out we have hair on our toes, fingers, bellies and more. We can’t all be as smooth as a mannequin!
