Google Stadia: Experiential awareness campaign
The Problem: THERE’S THE PERCEPTION THAT STADIA ISN’T A VIABLE GAMING PLATFORM DUE TO THE NATURE OF HAVING TO GAME ON STADIA’S CLOUD SEVERS.
Solution: create AN experiential STADIA ACTIVATION THAT ALLOWS KIDS TO TRY THE PLATFORM FOR THEMSELVES
TTC takeover:
kids and teens can connect to the stadia wifi hub and play games while they wait for the bus to school.
GAME FEATURED: DEADBYDAYLIGHT
MALL TAKEOVER
Mall installation where kids can play Minecraft while they wait for their parents to finish shopping
Mural targeted at parks where kids can play games after school
Stadia Swag
Part of gaming culture is displaying to others that you are a gamer yourself. We can do that by creating some swag kids can wear.
